Are you a keen photographer looking to make some extra money from your skills? Maybe you like the idea of becoming the boss of your own photography business?
If this sounds like your perfect plan, then you need to fully understand exactly what you’re letting yourself in for! I can say this because I’ve been a successful professional photographer for over 20 years.
Making money from photography is not easy!
I’m not trying to sound sensationalist or be negative but unfortunately this is the truth. Many money making dreams and new photography businesses simply never make it past the first few months. Believe it or not, the reason for these failures isn’t down to photography ability!
That’s right - you could be an extremely talented photographer but if you don’t learn and implement the correct key business skills then you too could be heading for a very costly and time consuming episode of your life.
OK, let’s not waste time – How can you make money from photography?
Like I said, the key to photography success is not about luck or hope and unfortunately, it’s not just about how good your photography is. To become your own boss and master making money with your photographs, there are fundamental business and marketing skills that you need to master.
You need to know 5 essential skills and discover the answers to 3 very important business questions. Armed with this vital knowledge you dramatically increase your chance of success. The in-depth videos in this course will provide you with everything you need to understand and master these crucial skills.
How much do I charge for my commercial photography?
That's right, I'm going to tell you exactly what I charge clients so you can gauge how much to charge for your photography. Professional photographers tend to be very secretive when it comes to this kind of information, however in this course I reveal everything. Amongst the many bonuses this course includes, I will provide you with a comprehensive professional photography pricing calculator. Just these bonus documents alone are worth more than the cost of this course.
Which areas of photography can earn you the most money?
In this course we cover different routes into professional photography. Whether it's weddings, portraits, or commercial photography the knowledge and workflow that I teach will ensure you meet your client's expectations and continue to win work in the future.
This course covers:
- Pricing your work
- Usage fees
- Karl’s pricing structure
- Understanding the commercial project workflow
- Most lucrative areas of photography
- Running and growing your business
- Social Media
- Genres of commercial photography
- Working to a brief
- Working with art directors
- Dealing directly with and managing clients expectations
- Set building and props
- The future of commercial photography
- Marketing your business
- The photographers role
- Maintaining and staying in business
- Problem solving
- Equipment and studio rental
- Using agents
- Routes into professional photography
- The three most important business questions
- Five essential business skills to maintain your success
- Your brand
- Your website
- Portfolios, brochures and printed marketing material
- Stock images
- Associations and business organisations
Model release forms
Don’t get caught out by not having the right paper work and contracts when working with models or people in your photographs. These contracts are essential on commercial projects and ensure that everyone knows their remuneration and obligations.
Copyright terms and conditions of business contract
Ensure that you protect your copyright with clients so that your images can earn you revenue time and time again in the future. This contract document ensures your ability to control your work.
Cash flow forecasts and business expenses spreadsheet
An essential tool for monitoring your businesses profitability and knowing your monthly revenue targets. This customisable spread sheet will give you a clear picture of how you are doing and how much you need to invoice each month to ensure your business is a success.
Project workflow form
Make sure you fully understand your clients’ needs through every step of the project. This handy document makes sure you deliver the best possible service to your clients by analysing the requirements of each stage of the project process and therefore focusing you on understanding the ‘bigger picture’.
Are you unsure what to charge? Would you like to know what Karl invoices commercial clients? With this bonus document Karl reveals not only his pricing structure but also the common rates for photographers shooting weddings, portraits, events, commercial and many more. Make sure you are pricing your work correctly with this handy calculator.
Usage fee calculator
Work out exact pricing for your stock images publication or for usage fees on clients’ work. This often confusing area of business is simplified with our easy to use calculator. This document will help you price your stock images and continued usage accurately and easily.
Marketing plan form
Hit your target markets by following the key points in this document and ensure you stick to your marketing plan by having this information at your finger tips.
Use this handy reference to help you price each project and ensure that you provide your clients with an accurate quotation as possible.
This essential document helps you keep track of each project and each client so that when it comes to billing it’s a breeze. All of your hours, your extras and anything associated with a photo-shoot can be detailed here ready for billing.
BUSINESS COURSE EXTRA BONUS CONTENT
Effective invoice example
The layout and content of an invoice to a client might sound straightforward but you can help avoid complication and confusion with my method of billing. This will help you get paid more easily and ensure that your customers are aware of all the expenses and hours spent on a project.
Pro Level Support
All our courses come with our highly acclaimed support service but if you purchase early then you will be automatically upgraded to our pro level support service.