This month our team made the journey to Birmingham’s NEC to exhibit at Europe’s biggest annual photography trade show ‘Focus on Imaging’. A mean feat when you’re travelling with two packed vehicles, a 13 hour ferry journey and a 2 hour drive.
The four days saw an incredible 34,500 visitors many of who were captivated by our 3 daily photo shoots – a fashion shoot, an exciting high-speed flash shoot capturing smashing wine glasses, then the afternoon saw us giving away some secrets of product photography.
The Karl Taylor Photography stand was conveniently positioned between Canon and Hasselblad attracting swarms of viewers and to our surprise, effortlessly outnumbered viewers of both global giants. Canon often had to discourage Karl Taylor fans off of their stand who were using it as a vantage point and also found fans ‘testing’ out their telephoto lenses to get a better view! The show was a massive success and our small team pleasantly surprised by the huge impact we made at our first large trade show.
The show has not only firmly positioned the company as the market leader in photography training, but also affirmed recognition from manufacturers with exciting trade and retail partnerships established.
The Karl Taylor team has been receiving lots of positive feedback including:
“Enjoyed your show yesterday Karl. I’d like to have said ‘hello’ but I couldn’t get anywhere near you the crowds were so big!” Geoff Astle
“Your stand was the main reason I made the 260 mile round trip and you certainly didn’t disappoint. Thank you!” Andy Carver
“Thank you for coming to the show Karl, brilliant, a complete breath of fresh air.” Jon Allen
“100% Best stand at the show! Really enjoyed the three demonstrations!” Cristian Brigo
“I have to say your demonstrations far outweighed the others I watched today. Your first demonstration on light and portraiture was a revelation. The other demonstrators should watch you to learn more about photography and lighting!” Anthony Howard
It was a pleasure to work in association with Hasselblad and broncolor at the show. I think our live demonstrations not only wowed the crowd but also demystified some of the more complex areas of the pro market and showed just how clear and professional our training methods really are.
I must say it was also extremely hard work being on your feet for 4 days and presenting the live shows but I thoroughly enjoyed it as did the whole team. I found it really encouraging and exciting to meet lots of our fans in person and have a chance to talk with them, in many ways it was quite overwhelming. I’ve never signed so many autographs or had my picture taken with so many different people and we weren’t expecting that at all! I guess our internet fame and following is the reason, but I hadn’t really accounted for that before the show! Thanks to everyone who came to see us and show your support I hope you all enjoyed the live shows as much as we did.
I would also like to take this opportunity to give a big thanks to Chris Burfoot from broncolor and Mark Witney at Hasselblad for all their help with equipment support for our shows and making sure that it all went smoothly for us!
I would also like to thank Bianca Swan our stylist for sorting out all the clothes and making the models look even more lovely. Plus thanks to Creasey’s Franchise and Freelove for the clothes and of course our models Sophie and Evija plus John Fitzgerald of FitzLab
It was also fantastic to meet the legendary photographer Tim Flach, I would have loved to have a longer chat with him under less hectic conditions as I’ve been a great admirer of his work for many years. You can learn more about Tim’s fantastic work at his website timflach.com
If you didn’t get a chance to get the show then check out some of the highlights in the video above. Plus we are giving all those who missed out on the show discounts the opportunity to get 15% off of any of our product range by using this coupon code FOCUS13 before the 21st of March 2013. Remember this is a one-time only offer, we don’t and can’t afford to discount our products beyond the deals already on our website so take advantage of this while you can!
Here’s some behind the scenes shots from the whole show and experience.
All images © copyright Karl Taylor Photography except where stated otherwise.
And last but not least, see the link below…. we all go a bit crazy!
The Hasselblad Harlem Shake
Learn more about Karl Taylor
Karl has been a professional photographer for more than 20 years. His work is published internationally and he regularly works for some of the world’s leading companies. Click here to learn how Karl has helped hundreds of photographers improve their skills. If you want to learn more from Karl on polarisers get instant access to that and loads more tutorials then check out Karl Taylor’s FREE photography course here.